Hector C. Perez Law Office – Website Development & Marketing Strategy

I first met attorney Hector C. Perez through a work-study program at California State University, Long Beach. What began as an academic collaboration evolved into a professional partnership that continues today, where I now serve as the firm’s Web Manager.

The project combined both website development and marketing strategy. I redesigned the firm’s website to create a modern, mobile-responsive layout focused on improving accessibility and client engagement. I implemented an online booking system that allows clients to schedule consultations directly through the site, and set up a professional business email domain to strengthen the firm’s credibility and consistency across communications.

On the marketing side, I conducted a full SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), developed an AIDA-based marketing model (Attention, Interest, Desire, Action), and compiled a detailed marketing report outlining strategies for client acquisition, retention, and brand positioning. I also optimized the site for Google Screening, local SEO, and keyword visibility, helping the firm reach more potential clients within its practice areas.

Today, I continue to oversee the firm’s digital presence as Web Manager, maintaining performance, updating content, and ensuring all online efforts align with the firm’s evolving marketing goals.