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CBR Technology Creative & Marketing Lead
Project type
Website Redesign, AI-Optimized Website Development, Blog Cover Design, Static Ad Design, Video Ad Production, Video Editing, Motion Graphics, Graphic Design, SEO Optimization, Email Automation, CRM Management, Sales Strategy, Branding Development, Content Creation, Social Media Marketing
Date
April 2024 - Current
Location
Huntington Beach, CA
Branded Website
AI-Optimized Website
At CBR Technology, I lead the creative direction and digital marketing strategy for a Microsoft Dynamics 365 Business Central partner specializing in ERP and CRM implementations. My work bridges design, storytelling, and technical execution to strengthen CBR Technology’s digital presence across platforms.
I completely redesigned the company’s branded website, elevating its visual identity and optimizing it for user experience, SEO, and lead generation. In addition, I built a second website from scratch tailored specifically for AI search engine compatibility, ensuring our content ranks effectively in both traditional and emerging search ecosystems.
Beyond web design, I oversee the creation of all visual and multimedia content for CBR Technology. This includes designing blog cover photos, developing static and motion-based advertisements, and producing video campaigns that highlight our services and client success stories. I handle every aspect of post-production — from video editing and animation to sound design and pacing — ensuring our brand message is both cohesive and engaging across platforms like YouTube, LinkedIn, and Google Ads.
On the sales and strategy side, I also manage email automations, CRM database organization, and client communications, including discovery and sales calls. This balance between creative execution and strategic marketing allows me to drive both visual consistency and measurable growth for the company.
